Các đối thủ cạnh tranh ngày càng khốc liệt trên thị trường đang thay đổi thói quen mua hàng của người tiêu dùng. Doanh nghiệp cần có chiến lược quản trị Brand Equity để duy trì lòng trung thành của khách hàng dành cho thương hiệu. Vậy Brand Equity bao gồm gì? Hãy cùng Terus tìm hiểu qua bài viết dưới đây.

I. Brand Equity là gì?

Trong marketing Brand Equity đề cập đến những giá trị mà khách hàng nhận thức và trải nghiệm với một thương hiệu nhất định. Độ nhận diện thương hiệu tăng lên có nghĩa là giá trị của nó là "dương". Ngoài ra, nếu thương hiệu nhận được những cảm nhận không hài lòng hoặc trải nghiệm sản phẩm thất vọng, điều này sẽ làm giảm giá trị của thương hiệu. Điều này được xác định bằng chỉ số "âm".

Nói một cách dễ hiểu, Brand Equity mô tả cách khách hàng nhìn nhận sản phẩm và dịch vụ của doanh nghiệp. Dịch vụ phục vụ khách hàng, phân phối sản phẩm và cảm xúc của khách hàng khi sử dụng sản phẩm là một trong những Brand Equity. Một doanh nghiệp sở hữu Brand Equity mạnh mẽ sẽ thu hút khách hàng tiềm năng và giữ chân khách hàng cũ, đây là một yếu tố quan trọng.

Tìm hiểu thêm về Brand Equity Là Gì? Những Yếu Tố Tạo Nên Brand Equity tại: https://terusvn.blogspot.com/2024/05/brand-equity-la-gi-nhung-yeu-to-tao-nen.html

Canada Recommends ANOTHER Covid Shot for the Pregnant, Indigenous, ‘Racialized’ & ‘Equity-Deserving’ https://www.infowars.com/posts/canada-recommends-another-covid-shot-for-the-pregnant-indigenous-racialized-equity-deserving/

Chaos Erupts: ‘Gender Equality Dean’ Caught Running Interference for Terror-Supporting Groups [Video]
LIFE IN. PRISON...FIRE HER,,,REMOVE CITIZENSHIP..,ACTS OF CIVILIAN WAR,,,
A shocking video has emerged showing an associate dean at Columbia University, who is responsible for promoting gender equality, silencing a fellow professor during a faculty senate meeting. The meeting took place on May 3 and was conducted via Zoom, just hours after the campus was overrun by a group of Palestine supporters who have ties to terrorist organizations. This irony of a gender equality dean silencing warnings about groups with oppressive attitudes towards women did not go unnoticed by the observers.
Professor Carol Ewing Garber began to raise concerns about the infiltration of Columbia University by outside groups with “known ties to terrorist organizations.” However, Associate Dean for Gender Equity and Career Development Jeanine D’Armiento interrupted and muted her, claiming that there was no evidence to support her claims. This sparked a heated debate among the faculty, with some coming to Garber’s defense.
What makes this incident even more concerning is that these groups that Garber was referring to are known for their oppressive actions towards women. This contradictory action of the gender equality dean only adds to the controversy surrounding the handling of sensitive issues at Columbia University. It also raises questions about the effectiveness of Diversity, Equity, and Inclusion positions in promoting equality and inclusivity.

International Public Notice: The IRS Secret Sauce
By Anna Von Reitz


Please reference my Article about The Informer published yesterday and the example where he was wondering about the difference between the "States of the United States" referenced in Title 26 (the Income Tax Code) and "States of the Union".

Here, thanks to a Fellow Researcher, is the exact regulation confirming and admitting that "State" as defined in the IRS Code was a "State of the United States" and not a "State of the Union":

26 CFR Part § 31.3121(e)-1 State, United States, and citizen

Which takes you to:

https://www.ecfr.gov/current/title-26/chapter-I/subchapter-C/part-31/subpart-B/subject-group-ECFR996050e2e4c4937/section-31.3121(e)-1

Which says:

§ 31.3121(e)-1 State, United States, and citizen.
(a) When used in the regulations in this subpart, the term “State” includes the District of Columbia, the Commonwealth of Puerto Rico, the Virgin Islands, the Territories of Alaska and Hawaii before their admission as States, and (when used with respect to services performed after 1960) Guam and American Samoa.

(b) When used in the regulations in this subpart, the term “United States”, when used in a geographical sense, means the several states (including the Territories of Alaska and Hawaii before their admission as States), the District of Columbia, the Commonwealth of Puerto Rico, and the Virgin Islands. When used in the regulations in this subpart with respect to services performed after 1960, the term “United States” also includes Guam and American Samoa when the term is used in a geographical sense. The term “citizen of the United States” includes a citizen of the Commonwealth of Puerto Rico or the Virgin Islands, and, effective January 1, 1961, a citizen of Guam or American Samoa.

[T.D. 6744, 29 FR 8314, July 2, 1964]

Now you have all the proof, reasoning, and evidence needed to establish exactly what is meant by "States of the United States" (Territorial "Confederate" States) versus "States of the Union" (National States).

For the purposes of the Federal Government, they have cozily defined their network of Territorial State-of-State organizations, which are called "Confederate States" as "States of the United States" as opposed to our "States of the Union".

You can now see the pattern of the deceit: actual States (as we think of them) are States of the Union and belong to the Federation of States.

Business organizations doing work for the States are called States of States, like the State of Illinois, or, more generally, Confederate States, which are members of a Confederation (sometimes called "Confederacy").

The actual States, then, are States of the Union, while the Confederate "States" (of States) are States of the United States.

Thus, there are now fifty (50) American States of the Union, and fifty-seven (57) "States of the United States" which we would normally think of as businesses like "the State of Florida" plus the similar administrative "States" of the U.S. Territories and Possessions.

Calling a "State of State" business a "Confederate State" and then shortening that to "State" has been a potent source of confusion for the last 160 years.

It has ultimately led to the idea that a Territorial-level collection of such incorporated State-of-State businesses could function as and be confused with actual physically-defined States, so that the "States of the United States" could be confused with and used to replace the States of the Union.

More British Bunko on steroids.

This is what Mr. Obama was referring to in his famous speech in which he talked about our glorious 57 "States" and everyone perked up their ears and wondered -- 57 States?

He was talking about the "States of the United States" not the States of the Union, and if you take the time you can easily count the seven (7) U.S. Territories and Possessions and add them to the fifty (50) British Territorial State-of-State businesses that have been replacing our American State-of-State businesses on an "emergency basis" since the end of the so-called American Civil War.

In this example, statutory laws and Acts of Legislation purportedly addressed to the "States of the United States" and the foreign citizenry thereof, have been deliberately and deceitfully misapplied to average Americans living in the States of the Union instead.

Both the Municipal IRS and the Internal Revenue Service and all the various Bar Association Members acting as their running dogs, are nothing but British Territorial Privateers engaged in strong arm racketeering under color of law.

Our British and Papist Subcontractors may indeed have the right to tax themselves and their people may choose to act as incorporated persons, and may impersonate themselves as they please, may engage in the foreign and repugnant practices of indentured servitude and slavery, may organize their business operations as they see fit within the confines of their Constitutional limitations --- but they are not allowed to substitute their government or their corporations for our government, and they are not allowed to misaddress or misrepresent or impersonate our people, not allowed to latch onto our assets under False Pretenses, and are not granted any "power" to say one word about our health, our wealth, or our will, are not authorized to declare war or practice mercenary "war" in our names, and have no right to commandeer and use our Title IV Flag or any representation of our flag for purposes of undeclared, mercenary, or otherwise illegal warfare, privateering, or racketeering of any kind, either overtly or under color of law.

We call for an end to this deceit and usurpation by foreign business interests and particularly by the British Monarchs, the Lord Mayor of the Inner City of London, the respective Popes, and the Governments of Great Britain, Westminster, Vatican City and the City of Rome.

It is high time for the entire world to recognize the criminal and deceitful nature of these corporations substituted as governments and also to recognize the role of these Principals and their misuse of "Territorial" entities as instruments to create and enforce a form of repugnant continued colonialism that has been illegally, unlawfully, and immorally applied to The United States, the former Commonwealth, seventeen occupied nations in Western Europe, Japan, and numerous countries in the Middle East and Africa.

We have, in effect, all been suffering under a form of the same malady that wrecked South Africa and India --- a Territorial "Raj" imposed by use of mercenary forces, administered by foreign corporations --- and secretively forced down the throats of the living people and actual owners via constructive fraud and illegal undisclosed, coerced, and unconscionable contracts promoted by members of the corporate bureaucracy and Bar Associations under color of law.

We call upon every country on Earth to "Just say, "No!" and mean it. Every member of our military paid for on our credit, every politician entered into any office associated with us and with our actual government or employed under any Constitutional contract, is hereby fully informed and made liable for this circumstance and these misrepresentations.

They are also made liable for the return of our assets, our credit, and our control of our own facilities and institutions and made responsible for observing the "strictly limited" nature and functions of Maritime Commerce and Admiralty and Administrative Courts in this country.

Members of the Bar Associations are made liable for their complicity in administering, profiting from, and colluding in the impersonation of Americans as British Territorial U.S. Citizens and/or Papist Municipal citizens of the United States.

The British Territorial Maritime Commerce Courts (functioning as UNITED STATES DISTRICT COURTS and STATE OF STATE COURTS) have been deliberately misaddressing Americans as "citizens of the United States", while British Territorial Admiralty Courts (functioning as United States District Courts and State of State Courts) have been misaddressing Americans as British Territorial U.S. Citizens. This has led to personage and barratry on a scale that is unimaginable, all executed under color of law.

The same evils have been visited by Britain and Rome on all the other nations that have been similarly defrauded, misled, and mistreated.

These crimes of personage and barratry must stop and the illegal impoundment of living people mischaracterized as "cargo" and the illegal confiscation of their property interests and physical assets under a fusillade of deliberately constructed and falsified Legal Presumptions and equally non-existent or invalidated contracts must also stop.

Unless every member of the Bar Associations worldwide wants to be dispatched and their "temple" in the Inner City of London vaporized as if it never existed, reason should compel their immediate and permanent cessation of these practices, presumptions, and misapplications of so-called "Equity Law".

The Equity in this case, is ours, not the British Monarch's.

We, the actual living people, have had enough of the Bar Associations' practice of personage and barratry, enough of their King's mindless greed and duplicity, enough of the Popes playing patty-cake and profiting from these crimes, enough of the Lord Mayor and his Merry Men, enough of the misdirection of our military and police forces as unknowing mercenaries, enough, enough, enough.

These so-called "corporate governments" backed up by a purloined Raj, need to be liquidated worldwide and all the assets returned to those to whom these assets belong with no further pretenses, registrations, enrollments, or other misrepresentations used as a means to induce peonage, promote enslavement, and defraud people of what is naturally and rightfully theirs.

The securitization of living flesh via the venal pretenses of personage must stop.

The bid of the UN CORPORATION to rule the world using WHO and "public health" as an excuse for the continuance of these evils must also come to an end. There is no excuse for it and nobody is going to tolerate it.

These mechanizations and crimes are done for.

There is only the specific and urgent demand that these practices, presumptions, and "cozy arrangements" come to an end, and that the purloined property be returned, and that amends be made, without further obfuscation, legal pretenses, or delays.

The so-called Global Collateral Accounts were amassed from private fortunes and must be returned to the actual owners and trustees.

Nobody including the U.S. Army, the Bank for International Settlements, the Swiss Union, U.S. Department of the Treasury, IMF, Federal Reserve, any and all "Federal" Agencies -- none of you have any right to breach the trusts and agreements to which you are bound.

To evade your obligations is merely to act as criminals.

Issued by:
Anna Maria Riezinger, Fiduciary
The United States of America
In care of: Box 520994
Big Lake, Alaska 99652

https://annavonreitz.com/

International Public Notice: Check the History
By Anna Von Reitz


On April 12th 1861, Abraham Lincoln issued an "Executive Declaration" allowing the Northern Forces at Fort Sumter, South Carolina, to fire on Confederate Forces.

He was acting as the President of a corporation doing business as the United States of America, Incorporated, when he did this.

No Declaration of War by any Congress authorized to Declare War on behalf of this country--- as required by all three Federal Constitutions--- was ever issued.

This made the American Civil War into a clear-cut Mercenary Conflict and an illegal as well as unlawful action from Day One.

You may search for a proper Declaration of War for a lifetime; no such action was ever taken and no recourse to The Law of War is possible then or at any time thereafter, because after the hostilities ceased, there was no longer a Congress competent to declare war seated.

Two years later, in the spring of 1863, Abraham Lincoln declared the United States of America, Incorporated, bankrupt. The day before, he had issued General Order 100, the very first Executive Order, and made the Union Army responsible for the fate of our country.

This bankrupt British Territorial Corporation doing business as the United States of America, Incorporated (1863), was replaced by a Scottish Corporation doing business as "The United States of America, Incorporated" in 1868.

This Scottish Corporation doing business as The United States of America, Incorporated, operated from 1868 to 1907 when it was bankrupted and ceased operation.

At this point, the Perpetrators gave up the pretense that they were operating under The Articles of Confederation.

They were and remained "at war" -- that is, commercial "war" with the Municipal Corporation in charge of the Federal Civil Service for another thirty years.

In 1937, these two corporations operating the military and the civil service, respectively, got together and signed The Declaration of Interdependence of the Governments in The United States.

They began colluding in full earnest against their American Employers and began a rampage under color of law and in gross breach of trust, with both corporations setting up redundant services and administrations, so that we have had, for example, the Municipal "DOD" and the Territorial Department of Defense running in tandem this entire time, and been soaked for all the expense of both.

In 1946, these colluding corporations set themselves up to occupy most of the world as "Territorial Forces", and settled in to pillage The United States, the former Commonwealth, most of Europe, Japan, and numerous other parts of Asia, Africa, and the Middle East.

They spent American assets and credit to rebuild the war-torn world after the Second World War, and assigned their War debts and investment costs to the American people; when it came time to pay back the private assets that they borrowed, they welched on it and have been running and evading that necessity since 2005.

The Bretton Woods agreements were "vacated" in 1971, though the "U.S. Military" continued on its rampage of occupying the western world as a Raj-like British Territorial Mercenary Service.

Throughout this period, 1868 to present, the British Territorial Federal Subcontractor has been running a financial theft and embezzlement scam on our shores, based on personage (impersonating living people as "Persons") and barratry (the crime of knowingly bringing charges against these Legal Fiction Entities).

Those in charge of this illegal military occupation have licensed and otherwise controlled many professions that are occupations of common right, and have conscripted doctors, attorneys, dentists, nurses, chiropractors, and others, as "Uniformed Officers" obligated to serve in a "civilian military".

They deployed the Bar Attorneys as "civilian military officers" to open foreign Equity Courts on our shores and use these to illegally confiscate assets belonging to Americans under Pretense of War. They also used Medical Doctors to set up their Personage Scheme by registering American babies as U.S. Citizens, and more recently, used them to inject millions of helpless trusting people with deadly "vaccines".

These two corporations, the modern day equivalents of the Dutch East India Company and the British East India Company, have been operating our military forces as mercenary forces and weaponizing the Federal Civil Service since 1861, and they have all been operated under color of law to the detriment of the entire world.

Read that as many times as you need to.

Now that they are exposed, these quasi-military operations are trying to make themselves look like heroes, and are offering up the Bar Attorneys and Doctors and Police they conscripted and employed to do their Dirty Work as scapegoats.

It is a little known fact that most police officers are members of the Freemasonic Lodges, so when these "White Hats" go after the Freemasons, they are actually going after the domestic police -- one of the few forces that could organize against them.

These corporations and their military operatives should not be allowed to go forward with any blood bath against their former employees, as they are just as guilty--- or more so--- themselves.

Who is more guilty? The man who commits a crime thinking that he is upholding the law, or the man who knowingly voids the law and orders someone else to commit the crime?

It's time for healing and an end to deceit and game playing.

The quasi-military forces still want to control everything and everyone in the name of keeping us "safe" but they have themselves proven to be the most constant source of strife and endangerment we face.

If they are willing to come home and submit to the authority of the actual government of this country, they can be given amnesty. Otherwise they are just a rogue mercenary force on the land and pirates on the sea.

Their promises that "we will be happy" (as genetically lobotomized robots) are not worth words or paper, and all the blood-letting they propose to do against their own employees is just more of the diabolical hypocrisy we are all too familiar with.

They hired and directed these Bar Attorneys to embezzle from us and defraud us in foreign courts. They told everyone that our government was "missing" and that they had to "occupy" our country for our "safety" and then pretended that we were "Enemy Combatants" in a non-existent "war".

They cashiered our assets and used them for their own benefit as collateral backing their debts and used our credit to promote and build all these underground bases and the Secret Space Force, too.

Now they are charging us for destroying all the underground bases our money paid for.

You see how this goes?

First, they fleece us and misappropriate the value of our labor and other assets to build all these underground facilities, then, they destroy all these underground facilities they built using our money, and charge us for that "service", too.

They ordered the doctors, their civilian "Uniformed Officers", to inject us with the Covid 19 "vaccine" and have thus far killed more than a billion people --- and they are blaming the doctors for this, when they licensed and conscripted these doctors and when these "vaccines" were developed under their own auspices.

Because we have been trusting and "asleep" for all these years, they think we are stupid; so it is necessary to tell them that nobody is buying this Hollywood narrative of theirs, making them out to be grand heroes.

They are more like sentries caught sleeping on the job, or, even more apt, caught shaking down whoever happened to pass by.

Nobody should believe this hokum that they are spinning, trying to make themselves look like heroes.

They are not heroes and war is not glorious; war since 1861 is exactly what Smedley Butler said it is: "a racket".

It's long overdue for the illegal U.S. Army Occupation to end and for our American Military Forces to resume their honorable status as a national military service --- not cheap mercenary whores doing the bidding of oil companies and rubber plantation owners.

The civilian population must be set free without further ado. The civilian government must be respected, protected, and assisted. Transparent public elections have to be held. And blood baths to provide "a show of Justice" have to be avoided.

There has already been far too much death and destruction and we have no need for more of what we never wanted in the first place.

Notice to Principals is Notice to Agents, Notice to Agents is Notice to Principals.

We won't tolerate any wholesale haphazard slaughter of doctors, lawyers, or police (Freemasons) and won't pay for any such services.

The idea recently expressed by Pascal Najadi that White Hats are going to sweep through the streets and summarily execute millions of people--- quote: "Bang! Shot in the head." may be the way the White Hats operate, but it's not the way we operate in this country. We are likely to forget who the "White Hats" are, and start shooting the obvious attackers.

Everyone is owed Due Process and nobody is guilty simply because they are a member of a profession that was commandeered and used to commit crimes against humanity under force and color of law.

The U.S. Military acting as a foreign Territorial and Mercenary Force is guilty of illegally occupying this country, guilty of commandeering, misdirecting, and coercively managing all these "civilian military" Uniformed Officers to commit these crimes against us and against our people and our country and our government.

Our eyes are wide open and our backs are up.

It's time for the U.S. Army in all its forms to admit its failings and complicity in these crimes, and ask for amnesty and forgiveness. Also time to get back in its box and stop this "narrative" nonsense.

We know who has been screwing us. We don't need to be told that Uncle Sam didn't really mean anything by patting our bottom and fondling our breasts, oh, in fact, he had a Grand Plan and was just trying to "draw the criminals out" for another sixty years....

We don't need any tales about JFK surviving the attack in Dallas, or Princess Di surviving the wreck in Paris, either. Just stop.

All these lies are repugnant and below the dignity of grown men. We don't need and we don't want any "show" of Justice. We don't want a "show" of any kind.

We want practical, peaceful, honest action returning our purloined assets and our autonomy. Not some infantile displaced Blame Game leading to more bloodshed and disruption.

Peace is the very least that the Constitutions and basic decency demand.

Give us back our stuff, honor your obligation to protect this country and its people, release and redirect the "civilian military", and clear the way forward without any more drama or violence.

This is what is requested and required of the U.S. Military, including the Space Force.

Issued by:
Anna Maria Riezinger, Fiduciary
The United States of America
In care of: Box 520994
Big Lake, Alaska 99652
May 11th 2024

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See this article and over 4800 others on Anna's website here: www.annavonreitz.com