Pragmatic Marketing

A framework for a pragmatic approach to marketing is based on delivering products that customers want and understanding their needs. It involves interviewing customers, creating a product prototype and testing the product with them to make sure that it meets their needs. The process continues through the entire lifecycle of the product.

One approach tries to embrace relativism, which implies that truth isn't as important a philosophical concept as it has been considered to be. One approach is more cautious when it comes to using relativism and prioritizes the speech-act concept and justification.



Track and trace

Track and trace is a crucial supply chain management tool that enables businesses to know the exact location of their products at all times. This visibility aids companies in improving logistics workflows, reduce time and cut costs. In addition, it helps them improve quality and efficiency. It also helps reduce manual inventory counts and checks. It also helps to avoid production interruptions due insufficient or inferior quality raw materials or appliances.

During the pandemic, many companies realized that they didn't have visibility from end to end of their supply chain. This has led to a surge in the demand for smart track and trace technology that provide more reliable, precise information on the performance of a supply chain. These new technologies are able to make the supply chain more resilient to disruptions in the future and safeguard the health or consumers.

Serialisation is a feature that can be added to your CMMS to enhance the tracking and trace capabilities of your business. This will ensure that each item has a unique identification that can be tracked in real time. This will aid in meeting the strict regulations, including those related to food safety. You can analyze and access this data by using an online platform like MaintainX that integrates with your CMMS.

The term "track and trace' can be confusing, as it sounds similar to "follow the track." However, this is a different process, and it involves recording the entire journey of a shipment or asset. All parties in the supply chain have access to this information, including customers. This gives the customer greater confidence in the delivery and allows them to check whether the item was damaged or lost in transit.

The majority of parcels that are shipped nowadays are digitally scanned every stage of the transport process. The information is then accessible online, and customers are able to see the status of their parcel at anytime. Both the carriers and the customers will have an improved experience when shipping. This enables them to provide the service at a cheaper cost.

Counterfeit detection

Counterfeiting and the use of grey markets cost businesses trillions of dollars each year1. It damages brands' reputations and damages trust, and in the case of foodstuffs and medicines, poses a threat to the health of the public. Real-time, item-level traceability is essential to counter this problem. Digital authentication is typically reserved for expensive products due to the cost.

Pragmatic's world-class visual detection technology powers a complete collection of counterfeit prevention tools that work together to protect your business. It is based on the Visual-AI stack and provides an adaptable and flexible counterfeit detection for your marketplaces and platforms. https://www.metooo.com/u/66e5d66d129f1459ee659b4d is quick, accurate and simple to use.

It identifies and detects all types of fake documents ranging from digital images to "paper" banknotes. The system examines various features such as watermarks and microprinting to confirm that your items are genuine. You can guarantee your customers' safety as well as ensure that your products are in compliance with the required standards. This can help increase your profits and boost confidence in your customers. The system can be utilized anywhere.