HOW TO CREATE A GREAT SOCIAL MEDIA COMPANY
For purposes of this discussion, I will call a program open to the public and uncensored (With exceptions for truly illegal and fraudulent content) as Social Media company. I will
call a similarly structured interactive program but limited to a specific audience or demographic- a forum. For instance, if a political party, a company or, say, a certain organization or club- confined its membership to members of its group and content perhaps in harmony with its mission, I would call it a Forum.
I am only going to discuss a Social Media Platform here. I want to point out that my concept of uncensored and fraudulent does not fit in with the concepts of major media social platforms which have opted to censor perfectly reasonable and sometimes vitally important content in order to conform to a very toxic, anti-American platform. When a Social Media censors an opinion- such as about the statistics or possible consequences of the vaccine or the outcome or state of the War with Ukraine- carte blanche- just because of the topic or a spin on the topic because of some kind of detrimental harm for just presenting it- they are generally engaging in the misleading and slandering of content by virtue of labelling it misleading.
So, a truly successful Social Media with allow, among other things, the free discussion of topics critical to a democracy today. I joined Ben Swann’s Sovren.Media because I felt it was harmonious with his Truth in Media content. I still believe it has that possibility, so I am still here.
So, what are the ingredients for success? Obviously, there are now Social Media platforms that exist now, but none are anywhere near as powerful as Twitter, LinkedIn, Facebook, Instagram, etc. And it is not really effective to promote a new Social Media with those mainstream existing programs. So, in order to promote it properly, I would say that a great deal of paid advertising and promotion would probably be needed. But even so, the key to a great Social Media program is not just people knowing about its existence or joining for a few days- but rather getting excited about it.
And although it is valuable to have large player successful in other Social Media because they might bring some of their following over or pay for some advertising, the major success or super success of such a program needs to be members getting excited about it. WHY SHOULD THEY GET EXCITED? Because they can talk about what interests them without the fear of being cut off. AND THE NEW SOCIAL MEDIA should look at any non-famous and non-connected members in a very special way- because, let’s face it, that’s most of the membership of any real Social Media.
How do you do that?
1) You are responsive to their messages. Messages from members to management must be clear and enabled. And, if possible, the Social Media team should respond to any real question or request.
2) The Social Media opportunity should be continually promoted in any texting or email campaigns put out by the company.
3) I have noticed other alternative Social Media happy to share links and content with other alternative media. Besides other individuals, good relations and sharing should take place with other alternative media.
4) Special promotions to targeted demographics should be offered. And yes, you could use coins bought on the Social Media for this purpose. But, of course, this is virtually useless unless there is some quantity of members.
5) If you have a start-up Social Media company, you should never pretend it is more than that. Anyone can come on the platform and count the clicks for views. If you hyperbolically advertise something that does not yet exist, you will be disappointed because no matter how unsophisticated web browsers have, they know how to see how many clicks. So, point out the opportunity- but don’t exaggerate.
6) If you put out a press release, don’t put it out months before anything happens. You run into the same problem as on 4)
7) THE BEST REPUTATION WILL ULTIMATELY BE HOW YOU DEAL WITH MEMBERS. FOR INSTANCE, I have a friend on Twitter who has not been able to acquire more friends for years and she persistently asks why- dozens of times. Not important enough to answer I guess- or incompetent- or following some ridiculous self-destructive corporate strategy.
IF YOU HAVE AN OPEN, REALISTICALLY UNCENSORED SPACE, YOU SHOULD REGARD YOUR MEMBERS AS TRUE TREASURE.
SO IF YOU ARE ON SOCIAL MEDIA AND FEEL DISSATISFIED, UNHAPPY, CENSORED, AND GROSSLY NEGLECTED.... YOU SHOULD BE HAPPY TO SAY...
SOVREN.MEDIA TO THE RESCUE!! JOIN TODAY!