ē′thŏs″
noun

The disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement.

Celebrating the shapers ,the builders,carvers and painters, from the barber to the butcher all types of creators. We celebrate mankind and their craft. From the brewing of a unique flavor of beer to the seamless brazing of a motorcycle frame. From the leather-smith to the blacksmith. We celebrate those who think it, and those who make it. Those who live it and those who live to protect and defend it.
As we step back and take pleasure in what was created. A mans experience creates a kinship, between the craftsman and his work. developing a bond, forming a quiet reverence as we watch the work take shape, Our goal is to Hold Fast to that which is good.
From the people, to the craft and the values that undergird these freedoms the labor and work ethic that drive us to create and progress. We are the Collective the very fabric of our nation. We are an eclectic bunch seeking to seize the day and celebrate the good life, and help you look good while doing it. We are Hold Fast Collective!

http://www.holdfastpomade.com