In the digital advertising world, businesses are constantly looking for new methods to capture a person's eye of users. Popunder ads emerged as a popular format, offering a subtle yet effective method of drive traffic, generate conversions, and increase brand awareness. While they are often confused with popup ads, popunder ads operate differently and are often less intrusive.

In this article, we will explain what popunder ads are, how they work, their advantages, and best practices for using them in your marketing strategy.




What Are Popunder Ads?
Popunder ads certainly are a type of display ad that opens in a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the user’s attention by appearing together with the current page, popunder ads remain hidden prior to the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to spotlight the ad if they are finished making use of their main activity.

Because of the placement, https://monetag.com/formats/popunder-ads/ are likely to be considered to become more user-friendly than popup ads. They don’t obstruct the browsing experience, but nevertheless provide advertisers with an opportunity to manage to get thier message across.

How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:

Triggering the Popunder Ad: When a user visits a website, the popunder ad is triggered by an action—such as clicking on a link, button, or form around the page. This can be done in a very way that feels seamless, often with no user realizing the ad has opened behind the principle window.

Ad Opens in the New Tab or Window: Instead of appearing on top of the current webpage (as a popup would), the ad opens in a new tab or browser window behind the active session. Users won't immediately see the popunder ad.

User Engagement: Once the consumer finishes browsing and closes the active window, they are going to notice the popunder ad in the shadows. Since the ad only appears after they’re done with their primary activity, it avoids interrupting the consumer experience.

Click and Conversion: The popunder ad is designed to drive clicks and conversions. Once the consumer discovers it, they're able to engage while using ad by hitting it, that leads them to the advertiser’s website landing page or website.

Popunder ads will often be used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement.

Why Use Popunder Ads?
Popunder ads have several advantages that make them a unique option for advertisers:

Less Intrusive User Experience

Unlike popup ads, which immediately take over the person’s screen, popunder ads stay in the background and don’t interrupt browsing. This can lead to a far more positive user experience and reduce ad fatigue.
High Visibility

Since the ad appears only after the consumer has finished their primary activity, these are more likely to provide their full attention. Popunder ads is capable of higher visibility given that they remain open for the user’s device until actively closed.
Better Click-Through Rates

Many advertisers find that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they're seen at a time when the consumer is more relaxed and not distracted by other content, they could drive more meaningful engagement.
Lower Ad Blindness

Popunder ads avoid ad blindness, which occurs users become familiar with ignoring ads which are placed in predictable spots on a webpage. Since they appear inside a new window or tab, popunders stand out and so are more likely to capture user attention.
Cost-Effective Advertising

Popunder ads tend to be less expensive than other types of display ads, such as native or video ads. They can provide a better roi (ROI) for advertisers trying to reach a broader audience without having to break the bank.
Extended Time on Screen

Unlike popup ads, that are typically dismissed immediately, popunder ads remain open in the background until the user decides to seal them. This extends the times of day the ad can be viewed and boosts the chances that the consumer will engage it.
Best Practices for Using Popunder Ads
To get the most from popunder ads, consider these best practices:

Target the Right Audience

Use targeting features available through popunder ad networks in order that your ads are proven to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target based on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages

Once users click over a popunder ad, they should be directed to a website landing page that matches the ad’s message and is designed to convert. Ensure your web page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design

Although popunder ads are less intrusive than popups, their design still plays a critical role in engagement. Use compelling visuals, clear messaging, and a strong CTA to entice users to click around the ad. Make sure the ad submissions are aligned using the product or service being promoted.
A/B Testing

Test different ad designs, messaging, and targeting ways of find the combination that actually works best for your campaign. A/B testing helps identify what resonates together with your audience and allows you to refine your ads for better performance.
Ad Frequency Control

Be tuned in to how often your popunder ads are displayed to users. Overuse can lead to annoyance, that might reduce the effectiveness of one's campaign. Use frequency caps to manipulate the number of times a person sees your popunder ad within a certain timeframe.
Monitor Performance Metrics

Keep a record of key performance indicators (KPIs), including click-through rates, conversion rates, and bounce rates, to judge the success of one's popunder ad campaigns. Use the data to make informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re aiming to run popunder ad campaigns, here are some of the top networks that offer this format:

PropellerAds

PropellerAds is one with the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is suitable for both small business owners and large enterprises.
Adsterra

Adsterra is often a popular ad network offering popunder ads with a range of targeting options, including geo-targeting and device targeting. Adsterra is acknowledged for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds

As the name suggests, PopAds concentrates on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets.
ExoClick

ExoClick is a performance-based ad network that gives various ad formats, including popunders. It offers an individual-friendly platform with real-time analytics and robust targeting features to make certain ad effectiveness.
HilltopAds

HilltopAds offers a selection of ad formats, including popunders. It provides advanced targeting, ad frequency control, and a fraud detection system to be sure high-quality traffic and ROI.
Pros and Cons of Popunder Ads
Pros:

Higher Visibility: Since the ad stays in the background until the user is finished their main activity, it’s unlikely to be ignored.
Less Intrusive: Popunder ads don’t interrupt an individual’s browsing experience, causing them to be more acceptable to a lot of users.
Cost-Effective: Popunder ads typically have lower costs than other formats, making them a budget-friendly choice for many businesses.
Longer Engagement: Popunder ads stay open before user actively closes them, definitely more time to attract attention.
Cons:

Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, decreasing the reach of such campaigns.
Delayed Interaction: Since popunder ads are hidden prior to the user closes their main browser window, there’s normally a delay in when the ad sometimes appears, that may affect immediate engagement.
Negative Perception: While less intrusive than popups, many folks still view popunders negatively, especially if they are not well-targeted.
Conclusion
Popunder ads give a unique chance of advertisers to have interaction users in a very less intrusive way. Their ability to stay in the background before the user is ready to engage gives them an edge over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and lead to better conversions.

As digital advertising is constantly on the evolve, popunder ads remain an invaluable tool for marketers aiming to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following tips, businesses can incorporate this advertising format inside their broader marketing strategy with success.