In the world of digital advertising, businesses and marketers need to measure the effectiveness with their campaigns to make certain maximum roi (ROI). One with the most popular metrics for assessing ad performance is CPM, or Cost-Per-Mille. CPM marketing targets the cost advertisers pay for each and every thousand impressions of their ad. This model is usually used in banner ads, video ads, and social websites promotions, which makes it a critical metric for marketers trying to reach a large audience.

This article explores https://monetag.com/blog/what-is-cpm-cost-per-mille-explained/