Google Ads is one of the most popular and traditionally used paid advertising platforms in a very digital marketing strategy today. It is a proven method that has benefitted many organisations by means of;

Reaching more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for your brand and business.
There is much potentials around for businesses, specifically for local businesses, because over time, people near me' searches have raised drastically (using the advent of smart mobile phones), creating more opportunities for local businesses.




With the aid of a Digital Marketing Agency that is certainly specialized in https://propellerads.com/blog/adv-google-ads/ or elsewhere, so what can a local business do to be able to tap into the vast opportunities available from Google Ads to create more leads, traffic, and conversions?

Here are several tips:

Ad extensions - Ad extensions are extra items of information which might be added for a advertisement giving more details about your organization to users. Ad extensions range from such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions ought to be selected as outlined by your specific goals for creating the ad, plus your partner Google Ads Agency may help you with this. For example, in order to direct lots more people to your physical store, you can have location extensions, call-out extensions, etc.

Local service ads - This is a quite recent ad format on Google Ads, that's specially designed for local businesses that offer a specific service. These ads have excellent performance because they're very tightly related to the search. An added advantage of local service ads is that they give the business more prominence on Google Maps and will also be displayed on 'near me' searches.

Google product listings - Let your customers and other shoppers know very well what products you've in stock with Google product listings.

Customer reviews - Using your customer reviews on the website is an excellent way of increasing conversion rates, so long as they are placed well and they are positive reviews. How do you know which reviews will have a positive reaction for your customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones must be displayed on your website.

Testing keywords - Run ads with assorted keywords to find out which ones will convert well. The best-performing keywords will then be used for the SEO purposes.

Use local terms for keywords - Using local terms for keywords and also the copy can be very appealing to shoppers and create a sense of pride in your local community. In addition, using local landmarks and locations might be beneficial to you too.

Google's My Business page - This feature is provided for free for business users and makes it simplallows you for people to discover information about your organization. This range from telephone numbers, addresses, product types, opening hours, etc, at the same time as customer reviews.

Negative keywords - Negative keywords can drain your financial budget, and not really allow you to get any leads. Having a report on negative keywords is a good method of avoiding unwanted traffic which is irrelevant in your business, and will not allow you to get any sales.

Optimised landing pages - More often than not, a commercial will lead an individual to a business website's Home page and after that the user is anticipated to navigate the website on their own and locate the products these are interested in. Most users have fed up before long and abandon their intent to acquire anything. The solution with this is to have dedicated landing pages for the ad campaigns so that the person is directed to these products or information they're interested in.

Remarketing ads - Remarketing to those people who have already visited your site previously is an excellent way of increasing conversions because these are people that had or still have the interest order your products.