https://propellerads.com/blog/bounce-rate/ is the percentage of visitors who left your website/webpage from the entry point without doing any activity. Activity will mean clicks made & pages visited. High bounce rate suggests that the content presented or way it turned out presented has not been relevant to the entrance options.

Visitors landing in your entry page are considered to bounce whenever they:




Close of the question or an open tab
Types a whole new URL
Leave the site by clicking the BACK button
Click one of the links on the page that takes them to a different site.
Or the Session timeouts (generally taken as 30 mins)
Why most people are looking for ways to lower Bounce Rate?

The fact is simple - The lower the bounce rate, higher the opportunity of visitor browsing your website pages and converting.

Google.com analytics specialist Avinash Kaushik has told you:

"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, the bigger question is - How to control the Bounce Rate?

Content - The content available on the website is the most important factor for bounce rate. If this article is tightly related to the visitors expectations the chances are that they will not likely bounce from your web site without visiting other parts of website. For E.g. if your website is about IT Conferences as well as on landing page you happen to be talking about general stuff and not educating the visitors for the benefits of attending your conferences, then visitors more likely to leave your site due to lack of desired information.
Website Load Time - Try to lessen the website load time - It's really difficult to find patient visitors. Instead of using heavy animations around the complete page which takes lot of time to load, use animation only inside banner area and offer text content in remaining section of the page. This will make user read this article and inside the mean time your animation will likely load.
Flow - Provide these potential customers with proper access points to find their way. Do proper linking for the internal pages that guide the crooks to their aspects of interest. Most of the visitors bounce given that they were not able to navigate to relevant pages. Make your navigation flow user friendly by categorizing and sub-categorizing.
Above the fold - All your information and facts has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that section of the website that you see with out a scroll. Research states that 60% - 80% of visitors is not going to scroll your internet site 'down the fold', therefore the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, especially when then appear being an unwanted guest. They are the biggest distraction, every time a visitor is seeking some information and facts. Even the feedback popup, sometimes annoys the visitors and so they bounce.
The previously discussed points can help you reduce your site bounce rate

We at AfterTheNet - The Web Strategy Company follow the previously listed keyword process to supplement our clients most abundant in basic for the most advanced processes for any goal they plan to reach using their website. Our step wise approach gives them the complete visibility of the website - they will are without the benefit of very often, in lack of a trustworthy resource.