Pragmatic Marketing

Pragmatic marketing is a model that focuses on understanding customers and providing them with the products they desire. It involves conducting interviews with potential customers, designing a prototype of the product, and then testing it with them to ensure it meets their needs. The process continues throughout the entire life-cycle of the product.

One approach tries to embrace relativism, which implies that truth is not as crucial a philosophical concept as it is traditionally considered to be. Another approach is more cautious in its use of relativism, and emphasizes the speech-act project and its justification.

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Track and trace is an essential supply chain management tool that allows companies to track the exact location of goods at all times. This information allows companies to improve their logistics workflows, cut expenses and time. It also helps them improve efficiency and quality. It also helps reduce the requirement for manual count and inventory checks. It is also helpful in preventing production disruptions caused by poor or insufficient appliances or raw materials.

During the pandemic many businesses realized that they didn't have visibility from end to end of their supply chain. This has led to an increase in the demand for intelligent track and trace technologies that can provide more reliable and accurate information about a supply chain's performance. These new kinds of technology have the potential to make supply chains more resilient to future disruptions and safeguard the health of consumers.

Serialisation is an option that can be added to your CMMS to improve the ability to track and trace your company. This will ensure that every item has a unique identification that can be tracked in real-time. This will also assist you in complying with strict regulatory requirements, including ones related to food safety. You can examine and analyze the data using an online platform like MaintainX that integrates with your CMMS.

The term "track and trace' can be confusing, since it sounds like "follow the track." However, this is a different process, and it involves recording the journey of an asset or shipment. The information is then accessible to all those involved in the supply chain, including customers. This gives customers greater confidence in their deliveries and allows them to determine if it was damaged or lost during transport.

At every stage of the transport process, almost all parcels are digitally scanned. The information is then made public online for customers to check the status of their package anytime. This makes the process of shipping better for both the clients and the shipping companies. It also allows them to offer this service at a lower cost.

Counterfeit detection



Counterfeiting and diversion of grey market funds cost businesses trillions of dollars a year1. It damages the reputation of brands, undermines trust and in the case of foodstuffs and medicines, can harm the health of the public. Real-time, item-level traceability is essential to counter this scourge. Digital authentication is typically reserved for expensive products because of its expense.

Pragmatic's world-leading visual detection technology powers a range of counterfeit prevention tools that work in tandem to safeguard your business. It is based on the Visual AI stack and offers the ability to scale and adapt to changing counterfeit detection for your marketplaces and platforms. Our solution is designed to be fast precise and simple to use.

It detects and recognizes all kinds of fake documents, from digital images to "paper" banknotes. The system works by analyzing several features, including microprinting, watermarks and color shifts to ensure that your goods are genuine. This way, you'll ensure your customers are safe and ensure that your products conform to the standards of quality required. This helps you to boost your profits and increase customer confidence. The system can be utilized anywhere.