Adding products and services to your Google My Business profile allows you to showcase your offerings and increase customer interaction. It’s especially helpful to add products and services if the name of your business doesn’t adequately describe your offering. As far as SEO goes, this additional information gives Google more to evaluate how well your business matches search queries in your area. Learn more about how to add products and services to your Google My Business listing.

Compress Your Images and Other Media Files
When someone leaves a review for your business, don’t leave them waiting for a response. Having a response plan in place helps you respond quickly and graciously. Photos are the best way to give prospective customers an inside view of your business and inspire them to visit you in person.

How do you manage duplicate content issues with international SEO?


Google has a valuable tutorial that walks you through how to move reviews across business profiles. Some businesses may be eligible for alternative Google My Business verification. If you’re a service business without a physical address, Google may let you verify your business listing by phone, email, video recording, or with Search Console. Unfortunately, you won’t know the verification methods available to you until you complete your profile.

Conquering the World Wide Web with a Global SEO Strategy
When you conduct these tests and implement your results, you’ll be able to get the best out of your landing page, no matter what your goal is. Check your copy and ensure that there are no grammatical or spelling errors that will make a bad impression on your audience. But before you do that, though, do a final check to ensure that everything looks and functions the way they’re supposed to on the landing page. Beyond that, 10.9% of marketers report only the name and email are essential for a landing page form. In July 2023, we surveyed 101 marketers and advertisers in the U.S. to learn about trends in landing pages.
Get listed in local directories, get featured in local media, get support from local influencers, and other proven local search engine optimization tactics. Your business name, address and phone number (or NAP for short) tells the search engines about you. Inconsistency in your NAP confuses the search engines with conflicting information and devolves your chances of ranking in search results.
If you’ve ever used a paper funnel at the gas station to help you pour oil directly into your car’s oil reservoir and not all over the engine, then you understand the basic idea of how a funnel works. For photos, you can use an image compression tool, like Kraken.io, to compress your image file sizes without losing the quality of the image. You won’t bog down your site and can still include beautiful pictures. Or you can use the Advanced Marketing Institute’s Headline Analyzer to know the emotional marketing value score of your title. To find out how your site engages with your site, you may use Google Analytics.
While both international SEO and local SEO aim to improve a website’s visibility in search engines, there are some critical differences between both concepts. International SEO uses country or language targeting, hreflang tags, designated URL structures, and other localization signals to target content to your users around the world. https://dessensspace.quora.com/ We've created a checklist to ensure you don't miss any step of the process. Keep in mind that, similar to local SEO, the value of a link varies based on its point of origin.


You can ask your marketing, sales, customer service, and social media teams for help as they’re likely to have a lot of insights into your target audience.
With a solid technical infrastructure, your content and backlinks will have a far greater impact on your organic search results.
Understand that the same English words or phrases may have different search volumes or relevance in different countries.
Research their interests, pain points, and preferences to develop a content plan that addresses their needs.

Google My Business (GMB) is one of the best free tools for helping business owners manage their online presence. While having a GMB profile is a great first step to garner some local exposure, Google My Business optimization takes your profile to the next level. Alternatively, if you want to incorporate trust-building and conversion-inspiring content on your landing pages, you can show off any instance of social proof. You can get great results even from simple brand/product ratings or positive customer feedback.
Whatever the case, you need to keep a degree of consistency, or else your users are going to feel alienated and jarred when they start navigating your page. Of course, it’s possible to send multiple traffic streams to a single landing page, especially if your target audience/demographics have multiple means of communication and interaction. This is a general consideration and should be treated with a degree of flexibility. One other important note about your design; keep it as branded as possible. You’ll want to feature your logo at the top of your landing page, keep the coloration in line with your brand, and of course, leverage the power of your brand voice throughout.
Selling products in packs of nine or four is highly frowned upon – Japanese people see this practice as ominous. And you can’t give or sell white flowers like lilies and lotus unless you’re in the funeral industry. Remember the different search terms you would have to optimize for if your business operates in various countries such as the United States, Japan, Russia, France, and Spain? Apparently, they don’t speak the same language and will most likely not use the same search terms in browser search and voice search. For example, if you are trying to rank in Mexico, a backlink from a top US site might not be as effective as one from a respected Mexican website. Search engines give more weight to local backlinks because they indicate regional relevance.