Decide On Your Offers: While you probably have generic https://propellerads.com/blog/adv-ppc-marketing/ campaigns running year round to keep leads arriving, now is a great time to acquire specific. And, this is just what we mean by select your offers.

Put your very best products and services forward. Bundle them, discount them, or rely on them as enticement offers - however you make use of them, NOW is the time to have what your offers shall be in order.




This is very important because . . .

Choose Effective Keywords: As you may have learned, to be able to promote specific services with pay-per-click marketing, you have to choose specific keywords. Now's no time to be general. Again, your year-round campaigns might be geared to hold traffic and leads flowing in your site.

But, because so many retailers result in the bulk of their sales in the holiday season, now you want sales - not leads you could convert later (although that's nice too).

So you will need to know what you are going to get offering as a way to find the most effective keywords for these offers.


Decide on a Budget: Ahhh, the "B" word - it's something every online marketer has being cognizant of. In order to use your financial allowance most effectively - no matter how large or small it could be - choose your products or services offerings, and therefore, your keywords well.

Run Split Tests: Piggybacking around the last point, you may also want to start running some small, split-test campaigns now to determine what PPC offers are paying off. That way, when consumers turn their attention to online shopping, you may be well prepared to own your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is best when you test, test, ensure that you study, study, study the outcome of those tests.

In order to become even more prepared pick up, decide now what info you want to glean from this year's PPC campaigns.

Good luck with your pay-per-click marketing efforts - and, to never rush the time of year, but . . . happy holidays!