BEHIND THE REVIVAL OF THE VERSACE BRAND Donatella's celebrity, classic designs and iconic status have made Versace a star once again. This brand is having a strong resurgence.

In 12 months, Versace went through a period of revival and the brand's logo was ubiquitous. The designs of the brand are worn by many celebrities at major events.


What to wear today?

Jose Ramirez: You Know Bro Shirt and Hoodie | Cleveland Guardians
Jacob deGrom and Max Scherzer 2022 T-Shirt and Hoodie | New York Mets
Jose Altuve and Yordan Álvarez 2022 T-Shirt and Hoodie | Houston Astros
Ronald Acuña Jr. and Ozzie Albies 2022 T-Shirt and Hoodie | Atlanta Braves
Vegas Golden Knights Vs. Everybody T-Shirt and Hoodie
Herb Jones NOLA T-Shirt and Hoodie | New Orleans Pelicans
Utah Jazz - Embrace The Noise Playoff 2022 T-Shirt and Hoodie
NOLA vs. E’erbody T-Shirt and Hoodie | New Orleans Pelicans
Zendaya appeared at the BET Awards 2021 wearing a purple Versace dress. Dua Lipa attended the 2022 Grammy Awards in a black evening gown from the fall 1992 collection. At the wedding of Brooklyn Beckham and Nicola Peltz, the bride wore the famous Italian brand's high heels.

Besides the names mentioned above, many other stars also wear Versace clothes such as Olivia Rodrigo, Iris Law, Lil Nas X...

FAMOUS PEOPLE
What is unique about Versace is the way the brand became part of popular culture thanks to the celebrity. Much of the credit goes to leader Donatella Versace. Besides, the brand's designs are popular at used stores or on the resale market.

Young people seek liberation through fashion. They look to the glamorous and liberal designs of the Italian brand.

In 2022, the brand focuses on celebrities. Ever since Gianni Versace founded the brand with his brothers Donatella and Santo in 1978, he has been aware that scandalous rumors can benefit the brand.

He creates promotional photos, catwalk moments that go down in fashion history. The image of Sylvester Stallone and Claudia Schiffer naked, using Versace clothes to cover sensitive parts or Kate Moss wearing a dress decorated with syringes after detox left a deep impression on the public.

Gianni prioritizes letting celebrities wear clothes from brands. Names like Elton John, Madonna, Jennifer Lopez, Mariah Carey have helped Versace's costumes become more famous. At the same time, Gianni's actions help celebrities fall in love with the brand.

Donatella carried on this legacy from his brother. Making celebrities love the brand is also beneficial. The green silk chiffon dress that Jennifer Lopez wore has created a fever on social networks. The design was worn by the singer at the 2000 Grammy Awards and again at Milan Fashion Week 2019.

Hip hop group Migos released the Versace music video with words related to the brand. The MV has reached more than 38 million views.

The designs of the Italian brand create a sense of magic. Suitable for the post-translation period. Photo: Vogue .

Donatella often accompanies the brand's advertising campaigns. Most recently, Donatella appeared with Gigi and Bella Hadid in the Medusa Mini handbag ad campaign. In addition, Donatella also appeared in the movie Zoolander. The fact that the founder of the brand becomes famous is a good thing for the fashion house.

Through the media, Donatella has become a representative of the brand. She brings the image of wealth, luxury and luxury. This is in line with the spirit of the brand. Donatella understands this and uses it to make the brand stand out.

TIME MAKES HEROES
During an interview with GQ in 2018, Donatella described his brand as "the dream that everyone wants to be a part of". Versace's designs bring out the magic. This becomes a factor to attract customers after the pandemic.

The spirit of Versace is suitable for the young generation, who is looking to get out of the stressful atmosphere of the pandemic, economic recession. Times have helped the Italian brand rise and revive strongly.

Sites like Depop, TheRealReal and eBay allow audiences to easily search for items worn by celebrities. The RealReal sells thousands of clothes, accessories and jewelry from the Italian fashion house.

Compared to the first quarter of 2021, sales of Versace's classic designs in early 2022 have doubled. Demand rose sharply for Versace products of the 1990s and 2000s, up 206% over the same period last year.

The best-selling products are classic dress models. Their sales more than quadrupled last year. Clothing with brand logos increased by 259%.

Search engines say searches for the term "Versace classic dress" are up six-fold from a year ago.

According to Noelle Sciacca, senior director of The RealReal in charge of women's fashion, customers of various age groups are attracted to Versace.

She said: "Millennials - the generation that grew up with Versace - are hunting for classic designs. At the same time, Gen Z and the group of young Millennials are exposed to Versace through celebrities like Bella Hadid and Lizzo".

On social networks, accounts that love Italian brands like @versacepasserella and @datewithversace have hundreds of thousands of followers.

Ketevan Gagoshidze, account manager @datewithversace, said: "After the pandemic, I think we all remember feeling special. This is what makes Versace different. The key to its success lies in its success. in always reacting promptly to the present moment. At the same time, never turning away from one's identity".

In the fashion world, brands are always trying to find novelty. Meanwhile, Versace has never attempted to rebrand. The fashion house maintains a slant of luxury, sparkle, and sometimes flamboyance.

Besides, this brand will not have a strong revival if it misses the archival fashion trend. The 2000s aesthetic is really in vogue.

See article details : https://www.skullridding.com/blogs/behind-the-revival-of-the-versace-brand

We are a team of certified technicians who provide the best support for all the genealogy programs like Family Tree Maker, legacy, ancestry, rootsmagic, and so on.
https://familytreemakerhelp.com/

Karine Jean-Pierre HUMILIATED In Recent Interview!
March 31, 2024

The White House is circling the wagons as even mainstream news outlets are beginning to question Bumblin’ Biden’s cognitive decline! We’re going to see the interview that caused White House spokesperson Karine Jean-Pierre to rage quit on live radio, and why it is that the White House is finding fewer places to hide!
– White House press secretary Karine Jean-Pierre dodges a direct question about President Biden’s cognitive health during an interview with a North Carolina radio station.
– Polls indicate widespread voter concern about Biden’s cognitive decline, with 76% expressing worry and 62% being very concerned.
– Voters increasingly connect Biden’s cognitive decline with the nation’s challenges, leaving the White House with few places to hide from questions about his health.

White House press secretary Karine Jean Pierre was on an interview with a local North Carolina radio station, 99.3 WBT Charlotte with news director Mark Garrison. Mark Garrison isn’t a conservative. He doesn’t host an avowed conservative radio program, this isn’t a Rush Limbaugh or Mark Levin equivalent. Garrison is, you know, straight down the center news. But he did something that no one in the legacy media is supposed to do. He asked this White House spokesperson a legitimate question that’s on the minds of 80% of voters:

Republican Leader Found DEAD In Home Under Mysterious Circumstances


The Tullahoma Police Department (TPD) made a grim discovery on Tuesday as they found Coffee County Mayor Judd Matheny deceased inside his residence. The Tennessee Bureau of Investigation (TBI) has initiated an inquiry into his death.

In a Facebook post, the TPD extended their condolences, saying, “Mayor Matheny dedicated his life to serving our community, both as a successful businessman, farmer, and as a committed public servant. His leadership and dedication will be sorely missed by all who knew him.”
Matheny’s passing occurred just a day after the release of the latest episode of The Mayor’s Message, a weekly YouTube program where Matheny interacted with locals and provided updates about the county.
Following the announcement of Matheny’s death, numerous expressions of condolences poured in.
Tennessee Secretary of State Tre Hargett expressed his sorrow, saying, “I am heartbroken to hear about the passing of my longtime friend and public servant, Coffee County Mayor Judd Matheny.”
Representatives Mark Green (R-TN-07) and John Rose (R-TN-06) also issued statements honoring Matheny’s legacy and expressing sympathy for his family during this difficult time.

It's official: President Trump is now the Presumptive 2024 Presidential Nominee!

CONGRATULATE PRESIDENT TRUMP!
This is a pivotal moment in our journey towards keeping America on the path to GREATNESS. Your support has been crucial so far, and there's still so much to do.

As part of a national celebration, we're sending a card to President Trump containing the names and personal messages of his staunchest supporters. And hank, we want YOU to be included.

To have your name and congratulatory message sent to President Trump at midnight tonight, you must act promptly.

ADD YOUR NAME to this unique piece of history. Your voice is invaluable, and this is your chance to be part of a celebration that President Trump will see and remember.

North Carolina Republican Party
We are committed to the success of our party and the vision for America that we share. It’s our unity and resolve that ensures our triumphs. Your action today is another step in that journey.

Thank you for standing with us. Together, we are building a legacy that will resonate for generations to come.

Jason Simmons
Executive Director
North Carolina Republican Party