Phone Link has been available to Android® users for quite some time, bringing instant access on their Windows PC to everything they love on their phone, and as you heard from us in February, we’ll continue to deliver a rich experience with new features added as technology becomes available.

With the ability to now make this PC/iOS Phone connection, we hope our Windows 11 customers will never have to worry about missing an important phone call or text while focusing on their Windows PC. Once enabled by the Windows 11 customer, Phone Link for iOS will offer basic iOS support for calls, messages and access to contacts. This means if your phone is tucked away during a presentation or focus time, you’ll receive notifications on your Windows PC and can choose which action to take – all on your Windows 11 PC. Need access to your iPhone® photos on your PC? Our iCloud® integration with Photos makes this a simple process – all within the Photos app in Windows 11.

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How to get started using Phone Link on Windows 11 PCs
To begin using Phone Link or to check if it’s enabled, simply start with the Search box on your Windows taskbar to find “Phone Link.” A guided step-by-step installation will walk you through setting it up.

Phone Link startup screen
We are excited to continue to expand our support for Phone Link and connecting our customers to what matters most – no matter which phone you choose.

The best help content is informative, engaging, unquestionably straightforward, and mindful of how and why a customer searched for help in the first place. To build knowledge base articles that meet all of those criteria, follow these eight best practices.

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1. Don’t make assumptions
Customers turn to your self-service documentation to solve problems, so your most important goal is to be incredibly clear. Customize the tone that you use in your documentation for the audience reading it.

For instance, write your basic help desk articles imagining that the people reading them are complete beginners. Save the advanced terminology and jargon for advanced documentation, and be wary of mentioning to-dos in passing. It’s safer to assume that customers will need guidance for each step.

For example, if a customer is looking up how to migrate their website to a new host, which one of the following leaves the least room for error?

Before you continue, make sure to change your IP address.

Before continuing, change your IP address by going to Settings > Manage Domain > IP Address.

Option one assumes that the reader knows how to change their IP address, while option two meets the needs of both customers who know how to change their IP addresses and those who don’t.

Don’t self-sabotage by making assumptions about “simple” instructions. It’s better to over-communicate. More experienced users can simply skim past instructions they don’t need, but beginners will hit hurdles when you leave critical details out of your documentation.

Similarly, use pictures and videos where you can to ensure that nothing gets lost in translation. You may know what a specific term means, but it will be easier for your customers to understand if you show them what you are talking about.

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2. Use anchor links in lengthy articles
Avoiding assumptions means that you may sometimes have to write lengthier knowledge base articles to ensure you’re explaining every step of the process.

When writing a longer article, include a table of contents with anchor links to make it easy for more advanced users to skip past the information they don’t need and navigate directly to the details they’re looking for.

Even for average-length articles, users will appreciate being able to jump to the section they want. Links are also handy for list-type knowledge base articles like FAQs or best practices.

As an added bonus, well-structured documents also help search engines index specific sections of your content, making it even easier for your users to find them in a search.

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3. Make the content easy to skim
Especially if you are writing significantly longer knowledge base articles, it’s essential to ensure that you don’t intimidate readers with a wall of text. When solutions aren’t easy to find, contacting support will be the customer’s next step, and no one wants to have to wait to resolve an issue.

Designer Rafal Tomal shows how proper use of subheadings and line breaks are a shortcut to an easily scannable document:

Use headers, callouts, bullet points, spacing, and visuals to highlight important information and keep the complete set of instructions visible at a glance.

Here’s an example from our Docs knowledge base article about getting started with Workflows:

It uses various types of formatting — bolding for navigational elements, an ordered list for steps in the process, and a different background color for a note — that attract attention to the critical pieces of information on the page. A reader scanning to find pertinent details will quickly find what they need.

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4. Make things easy to read
A few key points to consider when you’re writing for a knowledge base are:

Write as you would speak to a friend, but edit to clarify your thoughts. Your knowledge base articles shouldn’t read like a stream of consciousness.

Consider your readers’ goals: Is the knowledge base article about learning the ins and outs of your product (curious) or fixing a bug or problem (frustration)? Adjust your tone and your content accordingly.

For articles on non-troubleshooting issues, a bit of humor is fine, but the line of annoyance is quickly crossed. Consider what frame of mind your customer will be in when they get to your knowledge base article, and write to that point.

Avoid slang and anything that may have an alternate meaning.

Get to the point quickly and simply, and use tools like Grammarly to cut out any extraneous content.

Stick to your brand’s tone guidelines while also writing the most practical knowledge base articles for your reader base. One of the best resources on the web for honing your voice in writing is Mailchimp’s Voice and Tone guide, which is a great resource for developing your own style guide.

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5. Organize your knowledge base article logically
Good knowledge base articles become great when they’re designed around the reader’s workflow. As you create your knowledge base article process, add a step to consider where your customers will be when they read your articles.

Unless you want your customers to feel confused and disoriented and become even more frustrated, getting the flow right is vital. Here are three principles to live by:

Chronological order: It’s a must to organize a piece of help content in the chronological order of steps. The first thing your customers should see is the first step in the process they need to take to succeed.

Order by difficulty: If multiple tasks can be performed “first” (i.e., the order doesn’t matter), have customers do what’s easiest first. Early friction decreases the likelihood that they’ll finish or even follow your advice, so begin with a quick win.

Be mindful of workflow: Structure responses in a way that sustains activity and momentum. Avoid interrupting a problem-solving workflow until near the end.

Ensure you’re addressing related questions and issues by closing the article with a quick list of common follow-up questions, like in this example:

Put yourself in the customers’ shoes and consider what follow-up questions or needs they might have, and then answer them proactively.

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6. Use links strategically
Including links in your knowledge base articles is a great way to direct customers to other details and instructions they may need. It also helps you stay focused on the topic at hand without covering every possible issue or piece of help a customer might need.

If you’re ready to create an e-newsletter, or you just want to spruce up your writing skills, United Methodist Communications has put together five quick tips to help you craft articles that get noticed. Let’s get started.

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1. Give them what they want.
The first rule of writing is to know what your readers want to read. Write about topics that interest them. If you are writing a church e-newsletter, great topic ideas would include stories about new ministries, staff updates, news about your members making a difference in the community. Put yourself in your reader’s position. What would you want to know or learn?

2. Paint a picture with words.
Captivate your readers with visual language. Get to the point in a descriptive way. For example, instead of simply writing something like, “The weather was great for the event.” You could write, “Sunny skies and a warm breeze provided the perfect backdrop.” What would make your readers feel like they are in the middle of the story? Think about that as you write.

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3. Know the value of headlines.
The headline is almost as important as the actual meat of the article. Articles with boring headlines often get overlooked. Make sure they’re short, snappy and enticing. Tease your readers with the headline so that they want to read the entire article.

4. Watch your tone.
Pay special attention to the tone of your language. Do you want to convey a casual tone of voice or a formal one? Know what your audience prefers and be consistent. Use language that all of your readers can understand.

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5. Proofread.
Some of the best writers make spelling or grammatical errors. Ask a friend to check for inaccuracies, typos or confusing language. If you’re on your own, set the article aside for a bit. Sometimes when you let a little time pass and you take a second look, you’ll notice things you didn’t see before.

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Knowledge base articles are helpful for customers in all stages of their lifecycle, but they are incredibly impactful during the “help me help myself” phase of exploring your product.

As the world becomes increasingly digital, knowing how to write well is more vital than ever. Great content—and great writing—attracts links, builds credibility, and stimulates social media. Unfortunately, the costs of creating good content often deter publishers from doing so, forgetting that the least expensive way of publishing great content is through self-creation. If you’re looking for a way to drastically improve your writing style and content, boost your writing career, retain more clients, and get more readers addicted to your blog’s content, read on for these timeless article writing tips straight from the experts:

1. Be Direct in Your Message
“Vigorous writing is concise.” –William Stunk Jr.

Unless you’re writing poetry or a novel filled with metaphors, any writing that you do for the web—a.k.a., your website and blog—should be concise, to the point, and direct. Nothing is worse than reading a piece of content that’s bogged down with filler words and phrases, especially those that are unrelated to the topic at hand. Rather than focusing on word count, focus on the content that you’re creating, and effectively articulating the message that you want.

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2. Read Others’ Writing
You can’t be a great writer if you’re not a great reader, so pick up a book, a newspaper, or click on someone else’s blog and start reading. By reading, you’ll expose yourself to more than just proper spelling and grammar; you’ll also come in contact with styles and sentence structures that resonate with you and just sound good. In addition to reading more, edit a co-worker’s or friend’s writing. By doing so, you’ll gain insight into your own writing and get ideas about things you could be doing differently or better. Renowned writer, blogger, and founder of the site Cat’s Eye Writer recommends that, “Writers should be avid readers. Reading across genres is a catalyst for new ideas. It improves your vocabulary”

3. Write with Passion
If you’re blogging, there’s a good chance that you’re probably doing so because you’re passionate about whatever topic it is you want to write on. Let that passion shine through in your writing. Heartfelt writing will work towards enticing readers, and will allow you to write more naturally and truthfully. As blogger Victoria Mixon once said, and perhaps some of the best writing advice ever: “Writing and blogging aren’t about what you get from others, they’re about what you get from yourself.”

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4. Practice Writing
Like anything else in life, writing is a skill where practice makes perfect. Don’t expect the first blog you write to be your best work ever, and don’t give up writing because the first few attempts don’t go as planned. Another practical writing tip is this: improve your writing by writing constantly, whether it be drafts of blogs, letters to friends or family, journal entries, or anything else. The more you write, the more familiar you’ll become with your own writing style, and the more comfortable you’ll become with expressing yourself through pen and paper. Essentially, you must learn to write. As Earnest Hemingway put it, “It’s none of their business that you have to learn to write. Let them think you were born that way.”

5. Stick with What You Know
One of the biggest mistakes that want-to-be writers make is attempting to write about subjects they know little about and are completely disinterested in learning anything about. Since this is your blog you’re writing for, sticking to what you know should be fairly simple. Mark Twain once said, “Most writers regard the truth as their most valuable possession….” If there’s a topic that’s obscure to you or unfamiliar, ask an expert or do some research before writing.

6. Pick Up a Dictionary
Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and lightning bug.” What Twain was referring to is that by utilizing powerful words, you can create sentences that not only has a nice ring to them, but are more captivating and interesting than they would be otherwise. Additionally, good words can also help you to more accurately articulate what it is you’re trying to say, or to clear up an otherwise ambiguous point.

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7. Clean Up Your Text
While great content is one of the most important aspects of a great blog, good punctuation, spelling and grammar matters, too. If you’re unsure when you should use “effect” vs. “affect” or “who” vs. “whom,” look it up. The same goes for punctuation, as colons, semi-colons, hyphens, and dashes can all be confusing and foreign terms. Before publishing any of your blogs, make sure you and another person give the text a thorough edit. As C. J. Cherryh once said, “It is perfectly okay to write garbage—as long as you edit brilliantly.” Or, as famous blogger James Chatrand said, “Your writing doesn’t really matter.”

8. Plan Your Writing
Rather than plopping down at your keyboard and banging out whatever comes to mind in that moment, take some time to plan what you want to say by creating an outline and adhering to writing advice number 8: planning your writing. Your outline should include a title, headings, any necessary subheadings, and a few thoughts about what you’ll write under each heading. By planning your writing and creating an outline, you’ll save time and effort by the time you get to the keyboard, and you’ll also create content that’s more organized and easy to follow. Ralph Waldo Emerson said, “Few people have any next, they live from hand to mouth without a plan, and are always at the end of their line.”

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9. Give Yourself Praise
“Every writer I know has trouble writing,” said Joseph Heller, implying that every writer is his own worst critic. While being critical of your work can definitely help you to make positive adjustments and changes, being overly disapproving can be discouraging and lead to a lack of progress. If you’re stuck on an idea that you just can’t phrase right, come back to it later, ask someone else for an idea, or leave it as it is—chances are it’s already pretty great.

We have provided some guides about how to write the various styles and formats of papers, but are also going to give some general tips on article writing. These are useful for any type of writing, and I used them myself, for writing these articles!

We have provided some guides about how to write the various styles and formats of papers, but are also going to give some general tips on article writing. These are useful for any type of writing, and I used them myself, for writing these articles!

1. Plan Your Time
Time management is the single most important factor. Failure to leave yourself enough time will, at best, lead to a rushed paper, at worst lead to a missed deadline. If you do not plan your time, you will invariably end up trying to cram everything into the last night.

Whether your instructor gives you a week, a month, or 3 months, you need to make sure that you have a structured plan in place. It is very easy to think that you have lots of time, and become bogged down by the minutiae and technicalities, leaving yourself with too much to do.

Start broad – write out all of the easy points first and construct the body of the article. If you do not fully understand something, rather than spending a lot of time on it, make a note of the fact and revisit when you have finished the first rough draft.

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2. Choose a Good Topic
Sometimes, you will be given a topic, or list of topics to select from, and you will have to do the best that you can. On other occasions, you will have more freedom, so it is important to pick a topic that you really enjoy. You also need to look at the practicalities – if you pick a wide topic, it is going to be difficult to focus the article.

Too narrow, and you will not have enough sources for a fully balanced paper. One tip is to make a shortlist, and spend an hour or two with a little preliminary research – you want a range of sources, opinions and angles upon which to base your paper.

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3. Thesis Statement, Thesis Statement, Thesis Statement
This really is the most important part of any article, and is the bedrock of the paper. A good thesis statement should be broad enough to give you room to maneuver, but concise enough that you can address a topic in depth. Theses comparing and contrasting views, argumentative theses are good, or a narrative thesis statement can be useful. For example:

This essay will show that Humanistic personality theory is an excellent basis for motivating staff in the workplace.

Comparing Japan, a modern society with an insatiable appetite for technology, against a society that has little need for technology, shows that technology cannot always be regarded as a force for good.

Don’t worry too much about the exact language of the thesis statement, at first, as long as you have an idea. Unlike a hypothesis statement, it is perfectly acceptable to change a thesis statement as you refine your research.

In fact, it is not unknown to convince yourself to change your own mind in a research paper! There is nothing wrong with this, and it shows that you have the intellectual honesty to look at both sides of the argument.

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4. Excellent Sources
It is important to make sure that you have a good array of up-to-date and relevant sources.

Most people base their research paper around one or two solid sources, but you need to make sure that you integrate plenty of papers and articles. This is especially true if you are writing an argumentative or persuasive paper, because you need to provide the opposing point of view, allowing you to counter.

5. Layout and Outline
Determining how you are going to attack the paper is the next stage, allowing you to make a robust plan and outline. For a narrative paper, you may decide to use a chronological layout. For an argumentative paper, you may decide to take it point by point, delivering an opposing point of view and then your counter argument.

There is no set protocol, only that you should try to integrate sources, rather than set out your paper in single source blocks. The outline should include the main points of your introduction, body and conclusion.

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6. Leave it
Coming back to the importance of time management, once you have your first draft complete, leave it for a day and come back to it. With fresh eyes, you will be able to see whether the language flows, and whether you have addressed each point correctly

7. Proofread
You should aim to have your paper completed a few days before the deadline. This gives you the opportunity to leave it and come back for fine-tuning. You can run a spell-check and then edit with your own eyes – you will be amazed at all of the silly little errors that you pick up.